Brands

The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail.

The Lifetime Collective is a group of friends who have come together in a collaborative effort to create what is known as Lifetime. Working in a family which possess an array of talents using all mediums we are able to help each other cross over using our different skills and creativity in new innovative ways. Currently our main focus is the clothing line but going forward the possibilities are endless and we are looking forward to the road ahead. We are never finished, ever changing, and equipped with the ability to adapt to new environments with the help of new talent and contributions at any time.